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Meet the Winelab team

Even though we’re a new kind of agency, our team represents decades of experience from relevant industries.
Founder + Wine Director

Mads Jordansen

Mads Jordansen is an acclaimed wine speaker, educator, and writer with his independent website He entered the wine business almost 20 years ago, and since then, he has traveled to hundreds of wine regions worldwide. Mads is a leading lecturer at the Danish Sommelier Education, a WSET diploma student, and a regular judge at international wine challenges. Current and former clients: Wines of Germany, Austrian Wine, Salling Group, Ehrenberg Sørensen Kommunikation, Arla Unika, Din Vin Guide, Sopexa, DR (Danish Broadcasting Corporation).

+45 2813 6654
Founder + Design Director

Frank Jepsen

Frank Jepsen is a design executive with years of international experience. He has led multiple large-scale digital and brand design projects, and serves as an advisor to Danish design agencies and startups. Frank also works on his WSET Level 3. Current and former clients: Wines of Germany, Grundfos, Carlsberg, Chelsea FC, Lufthansa, Brussels Airlines, Telenor, and a range of financial service providers.

+45 2672 2858