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Meet the Winelab team

Even though we’re a new kind of agency, our team represents decades of experience from relevant industries.
Founder + DIRECTOR

Mads Jordansen

Mads Jordansen is an acclaimed wine speaker, educator, marketeer and writer. He entered the wine business more than 20 years ago, and since then, he has travelled to hundreds of wine regions worldwide and have a large network in the market. Mads is a leading lecturer at the Winelab Academy, WSET diploma student, and a regular judge at international wine challenges. Current and former clients: Wine Australia, New Zealand Winegrowes, Oregon/Washington St.,Wines of Germany, VDP (Verband Deutscher Prädikatsweingüter), Austrian Wine, Salling Group, Ehrenberg Sørensen Kommunikation, Arla Unika, Din Vin Guide, DR (Danish Broadcasting Corporation) etc.

+45 2813 6654

mads@winelabagency.com