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Meet the Winelab team

Even though we’re a new kind of agency, our team represents decades of experience from relevant industries.
Founder + Wine Director

Mads Jordansen

Mads Jordansen is an acclaimed wine speaker, educator, and writer with his independent website Winelab.dk. He entered the wine business almost 20 years ago, and since then, he has traveled to hundreds of wine regions worldwide. Mads is a leading lecturer at the Danish Sommelier Education, a WSET diploma student, and a regular judge at international wine challenges. Current and former clients: Wines of Germany, Austrian Wine, Salling Group, Ehrenberg Sørensen Kommunikation, Arla Unika, Din Vin Guide, Sopexa, DR (Danish Broadcasting Corporation).

+45 2813 6654

mads@winelabagency.com