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Meet the Winelab team

Even though we’re a new kind of agency, our team represents decades of experience from relevant industries.
Founder + DIRECTOR

Mads Jordansen

Mads Jordansen is an acclaimed wine speaker, educator, and writer with his independent website He entered the wine business more than 20 years ago, and since then, he has traveled to hundreds of wine regions worldwide and have a hugh network in the market. Mads is a leading lecturer at the Winelab Academy, Danish Sommelier Education, a WSET diploma student, and a regular judge at international wine challenges. Current and former clients: Wine Australia, Wines of Germany, Austrian Wine, Salling Group, Ehrenberg Sørensen Kommunikation, Arla Unika, Din Vin Guide, Sopexa, DR (Danish Broadcasting Corporation) etc.

+45 2813 6654