Winelab Agency is an independent Danish PR, marketing and design agency specialised in wine. We combine decades of industry expertise with hands-on experience in communications, design and branding, backed by one of the strongest networks in the wine world.
Danmark er et lille land med et stort vinforbrug. Hvert år lander over 160 millioner liter vin i landet – det svarer til godt 26 liter per dansker, inklusiv børn og teenagere. Sat i perspektiv: det er mere end én flaske om ugen per voksen. Vi er med andre ord et folk, der drikker rigtig meget vin. Og det har vi gjort konsekvent i årtier – importvolumen har faktisk ligget forbløffende stabilt de seneste tyve år.
Winelab Agency inviterer i samarbejde med Alto Adige/Südtirol danske vinimportører til målrettet matchmaking med 12 udvalgte vinhuse fra regionen. Læs mere om vinhusene og hvad der kan smages.
In April 2026, Mainz becomes a meeting point for wine professionals as four major wine events unite under the banner of WineMainz, offering a three-day overview of Germany’s top-quality wines.
Winelab Academy partnered with Aarhus Symphony Orchestra to help rethink their audience experience by combining French wine and classical music. Together, we developed a unique cross-disciplinary concept that refreshed their event offerings.
In the beautiful setting of Gammel Strand in Copenhagen, Winelab Agency facilitated a Northwest Wine Salon featuring 20 wineries from Washington State and Oregon. This intimate event introduced 60 sommeliers, on-trade professionals, importers, and media representatives to the depth, diversity, and distinctive qualities of Pacific Northwest wines.
We at Winelab Agency are proud to have hosted the first Northwest Wine Coalition Foundation Level 1 Certification Course in Europe, providing a structured introduction to the wines of Washington State and Oregon.
A curated hotspot at Winemarket Aarhus showcasing wines from Oregon and Washington State — served by top sommeliers to over 1,000 curious guests.
Across five cities in Denmark, Winelab Agency organized a national seminar series on behalf of Wines of Germany, targeting hospitality and sommelier students with a hands-on introduction to German wine. The initiative aimed to strengthen future sales and visibility by engaging directly with the next generation of on-trade professionals.
Winelab Agency organized a series of matchmaking events for Wines of Germany, connecting German wine producers with potential Danish importers.