Welcome to a different kind of agency.

Winelab Agency is a Danish PR, marketing and design agency specialised in wine. We combine decades of wine industry expertise with hands-on experience in communications, design, and branding.

Large-scale wine events

Winelab Agency is experienced in event planning and production in Denmark and abroad. The bi-annual Winemarket in Aarhus is Winelab’s own, independent wine fair with changing themes as well as up to 900 participants and 20 wine importers and hot spots from a wine region or country.

Masterclasses and seminars

Mads Jordansen conducts masterclasses for journalists, wine professionals, sommeliers, and wine lovers. With his comprehensive wine knowledge after +20 years in the wine business – including tons of traveling, studying, and lecturing at sommelier schools – Mads is an experienced wine communicator in both English and Danish.

Wines of Germany, VDP. Die Prädikatsweingüter, Austrian Wine, Österreichischen Traditionsweingüter, Wine Australia, Mornington Peninsula, Wines of Portugal, Wines of Nova Scotia, Lebanon Wines, Coravin, Ehrenberg Sørensen, Sopexa, Arla Unika, Rowdy Hops, Coop, Salling Group, Vestfrost, College360, Techcollege, Kold College, Dansk Sommelier Uddannelse, Copenhagen Hospitality College, White Guide, 360°Eat Guide, Aarhus Symphony Orchestra etc.