Welcome to a different kind of agency.

Winelab Agency is a marketing and design agency specialised in wine. We combine decades of wine industry expertise with hands-on experience in communications, design, and branding.

Branding and marketing wine

For years, wine has been communicated and promoted in the same ways, leaving little room for innovation and new ways of thinking. While the rest of the world has transformed, the way we think, speak, and act around wine has not. We’re here to change that. We think the wine producers of the world deserve a different kind of agency.

Large-scale wine events

Winelab Agency is experienced in event planning and production in Denmark and abroad. The bi-annual Winemarket in Aarhus is Winelab’s own, independent wine fair with changing themes as well as up to 900 participants and 20 wine importers and hot spots from a wine region or country.

Masterclasses and seminars

Mads Jordansen conducts masterclasses for journalists, wine professionals, sommeliers, and wine lovers. With his comprehensive wine knowledge after 20 years in the wine business – including tons of traveling, studying, and lecturing at sommelier schools – Mads is an experienced wine communicator in both English and Danish.

Wines of Germany, VDP. Die Prädikatsweingüter, Austrian Wine, Österreichischen Traditionsweingüter, Mornington Peninsula, Wines of Portugal, Sopexa, Arla Unika, Rowdy Hops, Coop, Salling Group.